… It will be a very marginal impact,” said Kurt Jetta, CEO and founder of Tab Analytics. The breakfast cereal was first released in 2003, and it is currently still available. Smorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham -flavored corn cereal puffs and marshmallows, modeled after the flavor of S'mores. “It’s doesn’t strike me as a new or viable way to break out of the slump. For the musical indication abbreviated as smorz., see smorzando. However, some analysts think Kellogg is being a little too optimistic in thinking that cereal sales will revive due to increased snacking.
SMORZ CEREAL TARGET PORTABLE
Supporting Kellogg’s assumption, Mintel recently released a report showing that 56% of millennials want a more portable cereal option. Kellogg points to a national shift in how Americans view traditional breakfast foods in general as part of the reason for the change, such as McDonald’s now offering breakfast menu items all day. “It’s an alternative to a salty or savory snack in the evening when you’re looking for a little TV time,” he said.īecause of that demand, Kellogg has begun reinventing the way it sells Frosted Flakes, Froot Loops, Smorz and Special K, eschewing the standard rectangle boxes for grab-and-go containers perfect for snacking. The change from cereal for breakfast to cereal for snacking has been driven largely by millennials, said Craig Bahner, president of Kellogg’s U.S. Kelloggs Smorz Original breakfast cereal brings the taste of a popular campfire treat to your morning table, without the hassle.
What isn't acceptable is a complete 180 degree change in flavor, texture, everything that made this cereal the best cereal on earth. I understand changes in recipes, formulas, what have you. It got soggy in seconds and tastes nothing like the old style. The good news is that cereal consumption in the afternoon and evening has advanced, reaching around 35% last year, according to Kellogg, Bloomberg reports. Unfortunately, so is the new Rice Krispie Treats cereal. cereal sales plummeted 8.8% within the past four years.